01 / THE WHAT
A tactic worth knowing.
A genius brand move, or an interesting pattern I clocked somewhere completely ordinary.
Sold: The marketing that gets in your head
Why great marketing works on you.
Every Tuesday, I break down one marketing tactic I can’t stop thinking about: why it landed, and what’s worth stealing.
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NetflixWhen doing nothing means “continue”, plenty of people continue.
One email every Tuesday. Unsubscribe any time, plus a surprise welcome gift when you join.
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02 / THE WHY
I work out why it landed.
Psychology, timing, culture, sometimes plain human stubbornness, whatever’s doing the work.
03 / THE HOW
You leave with something to use.
An idea, tactic or tool you can steal put to work straight away.
Who am I? (I hear you ask!)
I’ve spent 15 years in marketing, retail and service businesses, working with global brands across international markets: marketing director for a computer brand, then a decade building and selling my own retail business. Somewhere in there, my brain got stuck in an odd setting: I can’t switch it off (ask my partner, she’s stopped being surprised). A weird price, a queue engineered too well: I clock it, then I can’t leave it alone until I’ve worked out why. That’s what Sold runs on.
Sold, by Mark Laurie