01 / THE STORY
Start with something worth knowing.
A launch, price, campaign or decision from a brand or founder you already recognise.
Sold: The psychology behind great marketing
Why great marketing works on you.
Every Tuesday, I unpack one famous marketing move, why it worked, and what you can steal.
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Join Sold (It’s Free)
See the psychology hiding inside great marketing.
For marketers and founders who want better instincts for what makes an idea stick (and a buyer act).
Free. One email every Tuesday. Unsubscribe any time.
Pssst... subscribers get a surprise welcome gift! 🎁
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Famous tactics.
Hidden psychology.
Invaluable lessons.
Sold starts with something a brand or founder did, then uses behavioural research to make sense of WHY it landed. The fact and the interpretation stay separate.
02 / THE PSYCHOLOGY
Work out why it landed.
I use behavioural research to understand what changed in attention, memory, choice or perceived value.
03 / STEAL IT
Take the useful bit.
Each issue ends with something you can put to work in your own marketing.
Sold, by Mark Laurie
I’ve spent 15 years in marketing, retail and service businesses, working with global brands across international markets. Now I’m (mildly) obsessed with why people notice, believe, choose and buy. Sold is where I study the marketing that sticks with us and deconstruct why it worked.